Post by account_disabled on Mar 5, 2024 21:51:10 GMT -6
Marketing strategies support the company in achieving its turnover objectives. It is natural that they are considered a priority, but it is essential to also support an activity that aims to improve B2B sales processes. Otherwise, even if you double the number of leads, with a poor sales process most of them would go to waste. Discover 8 best practices to consider now, in today's article! Why must B2B marketing and sales be analyzed together? For customers, there is no difference: both areas represent the company and therefore should be optimized. From the customers' point of view, the marketing process - which later becomes sales - should represent a continuous experience that requires frequent interactions between departments to be realized. Let's start with the eight sales strategy improvements you should consider making immediately.
Review the B2B sales process from the perspective of Germany Phone Number potential customers Sharing the strategy is necessary before starting to work on the activities. This applies both to marketing, where the execution of unplanned actions is discouraged, and to the sales force. Without a documented, functional process that is followed by all salespeople , it is difficult to obtain the desired results. In fact, if the process is not shared nor integrated into the CRM it is as if it did not exist; when it exists and is solid, however, the first step to improve it is to ensure that it is functional for potential customers and aligned with their point of view. It should give access to information, help them feel safe, build trust and create an experience that differentiates the company from all competitors. Download the ebook Tip #1 Analyze the process and identify every single touchpoint along the way : phone calls, emails, chats, meetings and documents sent.
Now go back and make sure all touchpoints and materials shared are prospect-centric. This audit is a good opportunity to fill any gaps and improve the experience. The more precise your B2B sales process is, the more it will help potential customers feel safe, resulting in more finalized deals. 2. Use videos in your sales process When it comes to commercial communications, email is still the go-to channel, but the addition of the video format helps give a more personal image to senders. Here are some data: the use of videos in emails increases open, click and response rates compared to text emails for over 70% of sales professionals (source: The State of Virtual Selling Report Vidyard ); almost a quarter of decision makers identify one-to-one video as the ideal support for overcoming a business problem (source: The Ultimate Sales Engagement eBook SalesHacker).
Review the B2B sales process from the perspective of Germany Phone Number potential customers Sharing the strategy is necessary before starting to work on the activities. This applies both to marketing, where the execution of unplanned actions is discouraged, and to the sales force. Without a documented, functional process that is followed by all salespeople , it is difficult to obtain the desired results. In fact, if the process is not shared nor integrated into the CRM it is as if it did not exist; when it exists and is solid, however, the first step to improve it is to ensure that it is functional for potential customers and aligned with their point of view. It should give access to information, help them feel safe, build trust and create an experience that differentiates the company from all competitors. Download the ebook Tip #1 Analyze the process and identify every single touchpoint along the way : phone calls, emails, chats, meetings and documents sent.
Now go back and make sure all touchpoints and materials shared are prospect-centric. This audit is a good opportunity to fill any gaps and improve the experience. The more precise your B2B sales process is, the more it will help potential customers feel safe, resulting in more finalized deals. 2. Use videos in your sales process When it comes to commercial communications, email is still the go-to channel, but the addition of the video format helps give a more personal image to senders. Here are some data: the use of videos in emails increases open, click and response rates compared to text emails for over 70% of sales professionals (source: The State of Virtual Selling Report Vidyard ); almost a quarter of decision makers identify one-to-one video as the ideal support for overcoming a business problem (source: The Ultimate Sales Engagement eBook SalesHacker).