Post by account_disabled on Dec 20, 2023 22:06:48 GMT -6
The advertising economy in the United States is expected to reach $218 billion throughout 2021, according to the latest WARC Data publication . As it has the highest spending in the world, the dynamic US advertising market, even in the midst of a recovery year, is expected to be 15% larger than that of other countries on other continents. The pandemic has accelerated dynamics and caused changes in media consumption, which in turn has altered the allocation of advertising . “We have brought together a wealth of expert knowledge, backed by insights and data from WARC, to guide companies in our industry through challenges and pursue new opportunities in a market that is rapidly evolving,” said Cathy Taylor , US Commissioning. WARC editor.
Below, we present some of the issues that experts talk about in the new edition of Spotlight US , which, as always, focuses on a topic of relevance and includes comments, ideas and advice from Phone Number List renowned industry professionals. Need to reorient television advertising One of the report's conclusions is that there is an emerging need for marketers to have more flexibility when making advertising deals , especially when it comes to television advertising. The health crisis called into question the initial $20 billion television ad sales market. Despite everything, it continues to be the second most prominent, followed by online advertising. Spotlight US has also analyzed how consumers have reacted to television advertising during the pandemic. For example, Ben Speight ,
Cookies and other essential issues in the short and medium term Despite 50% of US marketers being concerned about the future, according to Kantar , most marketers are not preparing for when Google eliminates third-party cookies. For this reason, an article by Jane Ostler , from Kantar, is included in which alternatives are sought, while John Nardone , CEO of Flashtalking , focuses on how a company's progress will depend on the strength of its own data. Likewise, advances in data-driven television advertising are opening up new possibilities. This allows brands to start small, then learn and optimize, with budgets higher than those of digital television, but much lower than those of traditional television. On the other hand, only 17% of marketers surveyed by WARC plan to spend more in 2021, since 35% expect to reduce investment in sponsorship . Affordable sponsorships and the absence of certain traditional sponsors can help others enter the market.
Below, we present some of the issues that experts talk about in the new edition of Spotlight US , which, as always, focuses on a topic of relevance and includes comments, ideas and advice from Phone Number List renowned industry professionals. Need to reorient television advertising One of the report's conclusions is that there is an emerging need for marketers to have more flexibility when making advertising deals , especially when it comes to television advertising. The health crisis called into question the initial $20 billion television ad sales market. Despite everything, it continues to be the second most prominent, followed by online advertising. Spotlight US has also analyzed how consumers have reacted to television advertising during the pandemic. For example, Ben Speight ,
Cookies and other essential issues in the short and medium term Despite 50% of US marketers being concerned about the future, according to Kantar , most marketers are not preparing for when Google eliminates third-party cookies. For this reason, an article by Jane Ostler , from Kantar, is included in which alternatives are sought, while John Nardone , CEO of Flashtalking , focuses on how a company's progress will depend on the strength of its own data. Likewise, advances in data-driven television advertising are opening up new possibilities. This allows brands to start small, then learn and optimize, with budgets higher than those of digital television, but much lower than those of traditional television. On the other hand, only 17% of marketers surveyed by WARC plan to spend more in 2021, since 35% expect to reduce investment in sponsorship . Affordable sponsorships and the absence of certain traditional sponsors can help others enter the market.