Post by account_disabled on Feb 24, 2024 23:20:02 GMT -6
The volume of mobile commerce is growing year by year. For example, in the UK in 2020, an online purchase was made every second via a mobile device, which is quite impressive. And as of January 2022, the totalthe number of mobile users worldwide was 5 billion. However, there is also a flip side of the coin for online stores: 3 out of 10 users who started looking for something on the Internet via a mobile phone ended up not buying anything. The reason for that is baduser experience. On the Google blogtalked about the three main errors of the mobile interface that prevent online stores from selling. We share with you an extract from the article with tips on how to eliminate the weak points of the sales funnel in the mobile version of the site. This will increase your sales.
What hinders sales in the mobile version of the site: TOP-3 mistakes Read also : The most popular sites and programs in Ukraine for May 2022 3 Mobile Site UX Mistakes That Hurt Sales: Scrolling.Mobile experiencediffers from desktop. Make key site elements Business Owner Phone Numbers List always available for mobile users. This will allow him to avoid scrolling and quickly go to the menu or place an order. If, in order to make a purchase, the customer will need to return to the beginning of his journey by scrolling, there is a high probability that he will leave the site and not buy anything. "Stupid" search. Mobile users turn to the internal search on the site much more often, because they want to find the right product faster. There are many reasons: from saving traffic to reluctance to scroll through catalog items for a long time.
The solution for such impatient customers will be a "smart" search that offers auto-completion based on the first keyword. The faster a user finds what they are looking for, the faster they will make a purchase. Slowdownload speed. When developing a mobile version, pay attention to its download speed. As already mentioned, mobile users are more impatient and have less resources when connecting to your site. Seconds of waiting lead to the closing of the page. Don't expect the customer to be delayed at the final stage of placing an order. "It is very important that the user, when visiting the company's website from his smartphone, sees the navigation, location of information and pictures convenient for the mobile screen. According to statistics, if the site is not adapted for mobile devices, the probability that the user will leave it is 5 times higher.
What hinders sales in the mobile version of the site: TOP-3 mistakes Read also : The most popular sites and programs in Ukraine for May 2022 3 Mobile Site UX Mistakes That Hurt Sales: Scrolling.Mobile experiencediffers from desktop. Make key site elements Business Owner Phone Numbers List always available for mobile users. This will allow him to avoid scrolling and quickly go to the menu or place an order. If, in order to make a purchase, the customer will need to return to the beginning of his journey by scrolling, there is a high probability that he will leave the site and not buy anything. "Stupid" search. Mobile users turn to the internal search on the site much more often, because they want to find the right product faster. There are many reasons: from saving traffic to reluctance to scroll through catalog items for a long time.
The solution for such impatient customers will be a "smart" search that offers auto-completion based on the first keyword. The faster a user finds what they are looking for, the faster they will make a purchase. Slowdownload speed. When developing a mobile version, pay attention to its download speed. As already mentioned, mobile users are more impatient and have less resources when connecting to your site. Seconds of waiting lead to the closing of the page. Don't expect the customer to be delayed at the final stage of placing an order. "It is very important that the user, when visiting the company's website from his smartphone, sees the navigation, location of information and pictures convenient for the mobile screen. According to statistics, if the site is not adapted for mobile devices, the probability that the user will leave it is 5 times higher.