Post by account_disabled on Feb 25, 2024 3:58:27 GMT -6
[Update of 18 August 2016] After more than a year I realized that this article on Neuromarketing is still very current and useful for those who want to approach this interesting discipline and understand its basics. But like all new things, it requires some updates which I will integrate directly into the content of the post. For those who would like to experiment with some practical applications in the web marketing field and get some useful advice to improve their persuasion and online sales techniques, I suggest, if you haven't already done so, to take a look at this unmissable article written a few months later: Neuromarketing : 6 magician techniques for selling online (and offline) But now let's start again with the original content (with some small additions and updates)… Neuroscience: how does the human brain work? In the previous article on Neuromarketing I told you how until now marketing has only dealt with that small 5% (which governs the rational part) of the decision-making area in purchasing choices .
While today we have the opportunity to explore, study and use in an Chinese Student Phone Number List appropriate (and ethical) way even that 95% of decision-making area which is observable only thanks to the discoveries and applications of neuroscience in the marketing field. To better understand where this very important part of our purchasing decisions falls, we need to take a dive into the deep workings of the human brain . Without any pretense of scientificity, I summarize here what I have learned from dedicated readings and seminars on the topic.
For those wishing to delve deeper, here are some reference texts: • NeuroMarketing: the sales nerve by Patrick Renvoisé (Le Lettere 2006) • Neuromarketing by Martin Lindstrom (Apogeo 2008) • Consumer psychology by Olivero Nadia and Russo Vincenzo ( McGraw-Hill 2013 ) • Neuromarketing and cognitive sciences to sell more on the web by Andrea Saletti (Dario Flaccovio Editore 2016) But let's go back to our brain Recent discoveries in the field of neuroscience tell us that the human brain has developed on three layers (through a process of millenary evolution) and each of these parts works and acts in specific ways, in some cases in a coherently and in others in a conflicting way with the other parties. Connected systems that constantly operate in mutual collaboration.
While today we have the opportunity to explore, study and use in an Chinese Student Phone Number List appropriate (and ethical) way even that 95% of decision-making area which is observable only thanks to the discoveries and applications of neuroscience in the marketing field. To better understand where this very important part of our purchasing decisions falls, we need to take a dive into the deep workings of the human brain . Without any pretense of scientificity, I summarize here what I have learned from dedicated readings and seminars on the topic.
For those wishing to delve deeper, here are some reference texts: • NeuroMarketing: the sales nerve by Patrick Renvoisé (Le Lettere 2006) • Neuromarketing by Martin Lindstrom (Apogeo 2008) • Consumer psychology by Olivero Nadia and Russo Vincenzo ( McGraw-Hill 2013 ) • Neuromarketing and cognitive sciences to sell more on the web by Andrea Saletti (Dario Flaccovio Editore 2016) But let's go back to our brain Recent discoveries in the field of neuroscience tell us that the human brain has developed on three layers (through a process of millenary evolution) and each of these parts works and acts in specific ways, in some cases in a coherently and in others in a conflicting way with the other parties. Connected systems that constantly operate in mutual collaboration.